Consumer Facing Materials
Pitch deck formulation
BALSA consultants designed versatile and visually appealing investor pitch deck for a web application company. The pitch deck content included market size projections, quantitative market segmentation, and financial projections assuming conservative and aggressive technology adoption rates. Our analysis assisted the client in understanding target markets, key competitive technologies, and significant barriers to end-user uptake. The recommendations were incorporated into the client’s investor presentation and focused app development on the needs of key customer segments.
Business plan formulation and social media assessment
Our team assessed the strategic planning and marketing of a biotechnology company. The evaluation informed business plan updates, enhanced social media presence, and identified opportunities to improve client visibility in the entrepreneurial and venture capital community. Our results pointed to key steps to improve the client’s likelihood of funding success. The recommendations included actionable, low-cost, and targeted approaches to reaching specific segments of the biotechnology sector.
Website and promotional brochure content creation and design
BALSA consultants identified a set of essential components for a biotechnology company’s website by benchmarking against successful companies’ sites. Our assessment guided development of the technology descriptions and product framing necessary to attract potential investors and end-users alike. Building on the initial website design, our team developed promotional brochures including graphics and content specifically tailored to the client’s target market. The recommendations on shaping the company’s value proposition were incorporated into the client’s marketing and advertising strategies.